Rag & Bone
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Influencer marketing
Rag & Bone
Rag & Bone
Home
/
work
/
DIY Project
#
Microsite
#
Influencer marketing
Authenticity Meets High Fashion: A Digital Campaign Redefining Brand Storytelling.
Authenticity Meets High Fashion: A Digital Campaign Redefining Brand Storytelling.
Redefining Fashion Storytelling with Rag & Bone DIY
Redefining Fashion Storytelling with Rag & Bone DIY
In 2011, during my time at Starworks Group, I developed the concept for Rag & Bone’s DIY campaign—an innovative marketing initiative that blended authenticity with high fashion. This campaign reimagined brand storytelling by showcasing a curated digital photo gallery featuring six models capturing their travels around the world, each bringing a unique perspective to the brand.
In 2011, during my time at Starworks Group, I developed the concept for Rag & Bone’s DIY campaign—an innovative marketing initiative that blended authenticity with high fashion. This campaign reimagined brand storytelling by showcasing a curated digital photo gallery featuring six models capturing their travels around the world, each bringing a unique perspective to the brand.
A Fresh Perspective on Brand Ambassadors
A Fresh Perspective on Brand Ambassadors
To keep the campaign dynamic and ever-evolving, a new model was introduced each month as the brand’s ambassador. This approach not only sustained audience engagement but also reinforced Rag & Bone’s distinct aesthetic through a constantly shifting yet cohesive narrative.
To keep the campaign dynamic and ever-evolving, a new model was introduced each month as the brand’s ambassador. This approach not only sustained audience engagement but also reinforced Rag & Bone’s distinct aesthetic through a constantly shifting yet cohesive narrative.
Seamlessly Integrated Digital Experience
Seamlessly Integrated Digital Experience
The winner designation was implemented to highlight the editor's top choice with a clear call-to-action. Mobile-friendly comparison tables were designed to ensure seamless viewing without horizontal scrolling, making the content more accessible and intuitive.
The campaign lived on a dedicated microsite and was embedded into the Rag & Bone website via an iframe, creating a seamless user experience. By offering an intimate, behind-the-scenes look at fashion through the lens of its muses, the DIY campaign set a new standard for digital engagement in the luxury fashion space.
The Impact
The Impact
The winner designation was implemented to highlight the editor's top choice with a clear call-to-action. Mobile-friendly comparison tables were designed to ensure seamless viewing without horizontal scrolling, making the content more accessible and intuitive.
The winner designation was implemented to highlight the editor's top choice with a clear call-to-action. Mobile-friendly comparison tables were designed to ensure seamless viewing without horizontal scrolling, making the content more accessible and intuitive.
Conclusion
Conclusion
The winner designation was implemented to highlight the editor's top choice with a clear call-to-action. Mobile-friendly comparison tables were designed to ensure seamless viewing without horizontal scrolling, making the content more accessible and intuitive.
The winner designation was implemented to highlight the editor's top choice with a clear call-to-action. Mobile-friendly comparison tables were designed to ensure seamless viewing without horizontal scrolling, making the content more accessible and intuitive.
Project Details
MY CONTRIBUTION
Conceptual Idea
Digital Strategy
Client Pitch
PROJECT TIMELINE
2011-2022
Project Details
My Contribution
Conceptual Idea
Digital Strategy
Client Pitch
Project Timeline
2011 -2020
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I’m currently available for work
Let's talk about your project
I’m currently available for work
Let's talk about your project
I’m currently available for work
Let's talk about your project
I’m currently available for work