F.Schumacher
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UI Design
F.Schumacher
F.Schumacher
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Freddie
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Design System
web App
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Product Design
Redesigning F. Schumacher’s digital experience to bridge the gap between designers and consumers.
Redesigning F. Schumacher’s digital experience to bridge the gap between designers and consumers.
Redefining the Digital Experience for Interior Designers and Consumers
Redefining the Digital Experience for Interior Designers and Consumers
In 2021, I led the redesign of F. Schumacher’s consumer-facing digital platform for web and mobile, creating a more seamless connection between interior designers and consumers. With a user-centered approach, I focused on elevating the digital experience through research-driven design, ensuring that both audiences could easily discover, explore, and engage with Schumacher’s offerings.
In 2021, I led the redesign of F. Schumacher’s consumer-facing digital platform for web and mobile, creating a more seamless connection between interior designers and consumers. With a user-centered approach, I focused on elevating the digital experience through research-driven design, ensuring that both audiences could easily discover, explore, and engage with Schumacher’s offerings.
Building a Scalable Design System
Building a Scalable Design System
A key part of this project was developing a comprehensive design system to maintain visual consistency and scalability across platforms. By standardizing UI components, typography, and interaction patterns, I ensured a cohesive experience while streamlining the design-to-development process.
A key part of this project was developing a comprehensive design system to maintain visual consistency and scalability across platforms. By standardizing UI components, typography, and interaction patterns, I ensured a cohesive experience while streamlining the design-to-development process.
Design System / Overview
Design System / Overview
Design System / Overview
Design System / Design Principles
Design System / Design Principles
Design System / Design Principles
Design System / Brand Tone of Voice
Design System / Brand Tone of Voice
Design System / Brand Tone of Voice
Design System / Typography
Design System / Typography
Design System / Typography
Design System / Typography
Design System / Color Palette
Design System / Color Palette
Design System / Color Palette
Design System / Color Palette
Design System / Responsive Images & Aspect Ratios.
Design System / Responsive Images & Aspect Ratios.
Design System / Responsive Images & Aspect Ratios.
Design System / Responsive Images & Aspect Ratios.
Design System / Grid System
Design System / Grid System
Design System / Grid System
Design System / Grid System
From Concept to Implementation
From Concept to Implementation
I created high-fidelity, end-to-end prototypes and detailed user flows to guide the offshore engineering team through implementation. Every interaction was thoughtfully designed to enhance usability, making the platform more intuitive and efficient for designers and consumers alike.
I created high-fidelity, end-to-end prototypes and detailed user flows to guide the offshore engineering team through implementation. Every interaction was thoughtfully designed to enhance usability, making the platform more intuitive and efficient for designers and consumers alike.
Designer Profile
Designer Profile
Designer Profile
Designer Profile
Journal Article Page
Journal Article Page
Journal Article Page
Journal Article Page
A Project Paused
A Project Paused
Despite significant progress, the project was shelved in January 2022 due to corporate restructuring. While it never reached the public, the work laid the foundation for a more modern, user-friendly digital presence. Stay tuned—full case study coming soon!
Despite significant progress, the project was shelved in January 2022 due to corporate restructuring. While it never reached the public, the work laid the foundation for a more modern, user-friendly digital presence. Stay tuned—full case study coming soon!
Project Details
MY CONTRIBUTION
UX Design
SME Interviews
Visual Design
Design System
Usability Design
TEAM
Solo Designer
2 Product Managers
3 Engineers
PROJECT TIMELINE
June 2021 - Sept 2021
Related Cases studies
Project Details
My Contribution
UX Design
Visual Design
Design System
SME Interviews
Usability Testing
Team
Solo Designer
2 Product Managers
3 Engineers
Project Timeline
June 2021 - Sept 2021
RELATED CASE STUDIES
I’m currently available for work
Let's talk about your project
I’m currently available for work
Let's talk about your project
Project Details
My Contribution
UX Design
Visual Design
Design System
SME Interviews
Usability Testing
Team
Solo Designer
2 Product Managers
3 Engineers
Project Timeline
June 2021 - Sept 2021
RELATED CASE STUDIES
Project Details
My Contribution
UX Design
Visual Design
Design System
SME Interviews
Usability Testing
Team
Solo Designer
2 Product Managers
3 Engineers
Project Timeline
June 2021 - Sept 2021
RELATED CASE STUDIES
I’m currently available for work
Let's talk about your project
I’m currently available for work
Let's talk about your project
I’m currently available for work
Let's talk about your project
I’m currently available for work
Let's talk about your project
I’m currently available for work