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Moodring
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Machine Learning
Spotify
Spotify
Home
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work
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Moodring
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Web App
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machine learning
Bringing Emotion to Music with Moodring
Bringing Emotion to Music with Moodring
Bringing Emotion to Music with Moodring
Bringing Emotion to Music with Moodring
In collaboration with Spotify’s advertising division, Hydric Media set out to push the boundaries of branded music experiences. As a Spotify Preferred Agency Partner, our goal was to create an innovative, API-driven activation that seamlessly connected users with music in a fresh, interactive way.
In collaboration with Spotify’s advertising division, Hydric Media set out to push the boundaries of branded music experiences. As a Spotify Preferred Agency Partner, our goal was to create an innovative, API-driven activation that seamlessly connected users with music in a fresh, interactive way.
Enter Moodring—a concept born from a quick ideation session and pitched to both Hydric and Spotify teams. The experience invited users to snap a selfie, analyze their facial expression using AWS’s Facial Recognition API, and generate a personalized playlist based on both their mood and listening behavior.
Enter Moodring—a concept born from a quick ideation session and pitched to both Hydric and Spotify teams. The experience invited users to snap a selfie, analyze their facial expression using AWS’s Facial Recognition API, and generate a personalized playlist based on both their mood and listening behavior.
As my first solo design project, Moodring was a defining moment in my transition to product design. It was an opportunity to blend creativity with emerging technology—delivering an engaging, emotion-driven experience that deepened users’ connection to music.
As my first solo design project, Moodring was a defining moment in my transition to product design. It was an opportunity to blend creativity with emerging technology—delivering an engaging, emotion-driven experience that deepened users’ connection to music.
Project Details
MY CONTRIBUTION
Conceptual Idea
Visual Design
Usability Design
TEAM
Solo Designer
1 Project Manager
1 Engineer
PROJECT TIMELINE
August 2017 - Sept 2017
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Project Details
Project Details
Design
My Contribution
Art Direction
Conceptual Idea
Visual Design
Motion Design
Usability Design
Content
Team
Copy Writing
Solo Designer
Video Production
1 Project Manager
Photography Production
1 Engineer
STRATEGY
Project Timeline
Integrated Marketing Strategy
Auguast 2017 - Sept 2017
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Project Details
My Contribution
My Contribution
Conceptual Idea
Visual Design
Usability Testing
Team
Solo Designer
1 Project Manager
1 Engineer
Project Timeline
August 2017 - Sept 2017
RELATED CASE STUDIES
RELATED CASE STUDIES
I’m currently available for work
Let's talk about your project
I’m currently available for work